Rock Creek Watercraft

Quadrupling Revenue Through Digital: How Rock Creek Watercraft Modernized Their Rental Operations

The Challenge: Breaking Free from Basic Booking Tools

Rock Creek Watercraft Rentals, a growing presence on Smith Lake in Alabama, was managing their expanding rental operation through Squarespace’s basic scheduling system. As one of the largest jet ski operators in their area, their unique mobile business model required a more sophisticated solution to manage their trailered fleet and multiple launch points.

“At the time, it was the only solution available to us,” explains Terry, owner of Rock Creek Watercraft. “While other operators in our area were still using paper ledgers and phone calls, we knew we needed something more robust to support our growth.”

The Solution: Finding the Right Digital Partner

After a thorough demonstration of Storable Marine’s capabilities, Rock Creek recognized the potential for operational transformation. “The prospect of streamlining our entire operation, from booking to documentation, was compelling,” Terry shares. “The platform looked like it would make things significantly easier for our operation.”

What Rock Creek needed was clear:

Implementation: A Seamless Transition

The implementation process was remarkably efficient. “It took about a week to get comfortable with the basics, and a couple of weeks to really learn the system,” Terry recalls. “The platform is intuitive enough that our seasonal staff, mostly high school and college students, adapted to it immediately. They particularly appreciated being able to manage everything from their phones.”

The Results: Transforming Operations Through Digital Excellence

Revenue Growth

400% revenue increase compared to previous year

Recovered approximately $20,000 in damage costs through improved documentation

Significant reduction in form-related expenses

Operational Improvements

Eliminated paper rental agreements

Streamlined damage documentation process

Enhanced record-keeping for insurance purposes

Simplified daily operations management

Better organization of equipment and scheduling

Staff Experience

Rock Creek’s seasonal workforce, primarily composed of high school and college students, embraced the digital transformation enthusiastically. “Our seasonal employees loved it,” Terry emphasizes. “Being able to manage everything from their phones made the entire process more efficient. The younger staff particularly appreciated not having to deal with paper forms.”

With three seasonal employees managing rentals across multiple launch points, the ability to handle checkouts, documentation, and customer interactions directly from their phones streamlined the entire process.

The Human Touch: Support That Makes the Difference

The ongoing support has been crucial to Rock Creek’s success, particularly during their first season with the platform. “Every time I’ve emailed somebody, someone has gotten back in touch with me,” Terry notes. “Kristin and the support team have been great partners in our growth.”

After the initial setup, the team remained readily available for questions, though Terry found he rarely needed to reach out. “Fortunately, I didn’t have to really call anybody a whole lot once I got it set up. We just ran with it for the whole season,” he shares. This combination of reliability and responsive support gave Rock Creek the confidence to fully embrace the platform during their busy season.

Looking Ahead

Rock Creek Watercraft continues to expand, with plans to add three more units next season. Their successful implementation of Storable Marine has positioned them for continued growth while maintaining operational efficiency.